GVC Holdings, the owner of leading casino sites in the UK, recently announced that the group would enrich their casino game offering. The collection boasts more than 20 titles, which we should see across GVC’s brands by the end of the year.
The content developer behind GVC’s newest gaming portfolio is CR Games. The game development studio stands behind Ladbrokes Coral in-house content. However, since GVC acquired Ladbrokes Coral in March this year, the Manchester-based studio now belongs to the Group. The software provider has already started collaborating with GVC in efforts to expand the group’s game library.
The Chief Product Officer at GVC, Liron Snir said that the launch of the group’s new gaming content would demonstrate the benefits of the GVC-Ladbrokes Coral merger. Namely, GVC customers can already access the most popular casino games from industry’s leading game providers across GVC casino brands. The company collaborates with NetEnt, Play n’ Go, and other software providers. Additionally, GVC has its own game development studio, Win Studios. Now, GVC also decided to integrate Ladbrokes Coral content with its brands. So, the company’s customers will have even more gaming options with the GVC’s newest game offering.
“At GVC, content is king, and we believe building a unique gaming offer, which marries exclusive in-house developed games with the very best titles from third-parties, is a win-win for our players,” said Snir.
GVC plans on adding new content to their brands – Bwin, Sportingbet, and PartyCasino. By the end of this month, the gaming group will roll out five new titles in dotcom markets. The rest of the collection will become available in the weeks to come.